To overview
We’re all about innovation, creativity, and technology. But what does that really mean for the people working here? Today, we dive into the story of Tim, the team lead of the Engagement & Experience team. In an open conversation, he shares how his career unexpectedly led him to LiveWall, his vision for digital marketing, and the projects that challenge him the most.
An unexpected career path
Tim's journey to LiveWall wasn’t exactly planned. After a year as a project manager in healthcare, he realized the work wasn’t fulfilling him as much as he had hoped. “I noticed my work had just become... work again,” he admits. A chat with a friend that evening changed everything. That same friend reached out to someone at LiveWall, and just a few weeks later, Tim started his new role at the agency, where he's been thriving ever since.
From TV to digital marketing
With a background in commercial economics focused on music, events, and entertainment, Tim had already developed a creative side. "I always loved being the bridge between creative and commercial people," he says. However, his passion for digital solutions only truly emerged later, when he worked at RTL Netherlands, managing the online content for television shows. This is when his love for the online world really blossomed.
Team lead at Engagement & Experience
As the team lead of the Engagement & Experience team, Tim plays a dynamic role. Not only does he guide his team in developing creative digital solutions, but he also works closely with clients to refine campaigns and explore new possibilities. His typical workday revolves around leading the team, improving existing products, and ensuring that everyone is doing what they enjoy most. "When people do what they love, they deliver their best work," Tim believes.
Innovative projects that push boundaries
One of the most challenging and exciting projects Tim has worked on is for Rituals. This project constantly pushes the team to develop innovative and creative solutions while keeping the client’s needs in focus. Balancing client processes with technical possibilities is a continual challenge. "The difficulty often lies not in what we can do technically, but in the processes and infrastructure on the client’s side," Tim explains.
The Rituals project is a prime example of how LiveWall collaborates with clients to deliver increasingly tailored solutions. This collaborative approach keeps Tim and his team on their toes, exploring new technologies and concepts to meet evolving demands.
The future of digital marketing
When it comes to trends in digital marketing, Tim sees a clear shift. More and more brands are moving towards an "always-on" strategy instead of short-term campaigns. "It’s about being intertwined in the consumer’s life," Tim says. He believes this approach builds a stronger connection between the brand and consumer, which ultimately delivers more long-term value.
Tim also sees great potential in AI and other technologies to streamline processes. "How can we use AI to improve our processes, so we can focus more on the product?" he asks. It’s clear that Tim is not only thinking about the future of his own work but also how technology can enhance his team’s overall performance.
Working at LiveWall: freedom, openness, and teamwork
Tim describes the culture at LiveWall as open and free. "Everyone has a lot of freedom in how they approach their work," he says. This freedom, combined with a safe and open work environment, allows the team to make mistakes, learn from them, and grow together. This creates a space where a diverse range of people can collaborate, respect each other, and thrive.
Tim’s advice for the next generation
For young people aspiring to pursue careers in digital marketing, project management, or gaming, Tim offers some valuable advice: "Be aware of the opportunities available to you and don’t wait until you finish school to start making moves." He encourages young people to gain experience in fields they’re passionate about right now. "Putting in the work is key," Tim says. "Every step you take toward your goal counts."
Want to learn more?
Tim’s story highlights the importance of following your passion and being open to new opportunities. At LiveWall, you’ll have the chance to work on challenging projects, leverage cutting-edge technologies, and make a real impact.
Curious to learn more about the projects we’re working on, or want to know how we can help your brand? Contact LiveWall today and discover how we can help you create innovative digital solutions.
