To overview
When designing a platform or app, it is crucial to pay attention to both the User Interface (UI) and User Experience (UX). UI focuses on the visual aspect and how a user interacts with the platform or app, while UX encompasses the overall user experience. By now, everyone knows that good UI and UX design is essential for online success. This no longer needs to be explained. Unfortunately, this is not yet true for everything.
When designing a platform or app, it is crucial to pay attention to both the User Interface (UI) and User Experience (UX). UI focuses on the visual aspect and how a user interacts with the platform or app, while UX encompasses the overall user experience. By now, everyone knows that good UI and UX design is essential for online success. This no longer needs to be explained. Unfortunately, this is not yet true for everything.
One aspect that is often overlooked is content. Clients often underestimate this: "we have already collected everything in a document" or "we'll take a week at the end of the project to fill the new website." In our experience, this always takes more time than expected. As a result, there is often too little time to properly review the content near the deadline. This is a shame! The use of high-quality content is crucial for optimizing the user experience. We consider not only the text on a page but also images, videos, animations, and, for example, the use of AR/VR. Anything that can contribute to that unique experience that truly resonates with the visitor.
Content is not limited to content blocks. For example, a cookie notification can also be solved creatively.
Quality images
"A picture is worth a thousand words..." Images play an essential role in enhancing the overall user experience. High-quality images can tell a story and help the user better understand the content. Tastes vary, but generally, higher-quality images provide a more attractive experience and better brand perception. It's essential to create images that fit the company's branding and demonstrate a connection between the content and the organization. What we often see is that the excellent starting point in design, after going live, gradually weakens due to poor photography, a mix of stock photos, or irrelevant images in completely different styles. This is a waste and detracts from the original objectives.
At LiveWall, we have both a development and a studio core team in-house, who work closely together. We can often produce high-quality content (text, videos, explainers, photography, and images) that strengthens the website and branding while developing a new app, website, or platform. By collaborating closely with both our client and various disciplines, this creates a sense of cohesion and provides the user with a better brand experience. This combination of creativity and technology under one roof often results in award-winning websites and campaigns for our customers.
UX copywriting
Another essential aspect of high-quality content is UX copywriting. This means that the text on the website or app is written with the user in mind. It is essential to use the right language and tone suitable for the target audience. Moreover, using short and clear sentences helps the user better understand the content. This is especially important for Call-To-Action (CTA) buttons. Using clear and short sentences, the user will be more inclined to perform the desired action. For example, placing the label "Order" or "Order Now" on a button can make a significant difference in outcome and perception. Language is constantly evolving, just like your visitors. Therefore, it is essential to keep developing with your audience. By regularly testing variations of your texts, colors, and CTAs, you can validate what best fits the target audience at the moment and adjust your content accordingly.
SEO value
High-quality content not only affects UX but can also improve the SEO (Search Engine Optimization) value of the website or app. By using high-quality content relevant to the target audience, search engines like Google will consider the website or app more valuable. This can lead to a higher ranking in search results and increased traffic to the website or app. It is essential to research the questions your target audience has at different stages of the customer journey and what they search for. If your content can answer those questions, you will rank high in search engines and attract more visitors to your platform.
In conclusion
The importance of good content is not always fully recognized. High-quality content is a crucial component of a platform or app, and it not only improves the UI and UX but also enhances SEO value. By using high-quality images and UX copywriting, the user experience can be significantly improved, and the company's branding can be strengthened. It is essential to pay attention to this during the design process to achieve optimal results.
If you want to learn more about how we approach this in our projects or see some concrete examples of how we combine content with technology, let us know, and we will contact you soon!
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