What we do

Branded games

The marketing world is shifting. The focus moves from broadcasting and reach to meaningful interaction. Consumers are more selective than ever; their attention is precious. They decide what messages to let into their lives and what gets ignored.

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The shift

In this new reality, brands don't win with volume, but by recall. Tradition focuses on reach; we focus on recall. At livewall, we believe your target audience truly remembers something only when they interact with your brand. This comes from active participation and meaningful experiences.

Branded games

We create branded games. They transform your brand into an unforgettable experience that stimulates active participation and creates deep, lasting memories. This can be an entire overworld — check out what we did for McDonald's and Proximus.

How branded gaming can be used

Brand activation

Put your brand directly in the spotlight and create memorable moments that spark conversation. Enrich campaigns or introduce new products in a playful, resonant way.

Boosting Loyalty & CLV

Build strong loyalty through clever, gamified reward systems. Encourage repeated interaction, create habitual behavior, and increase customer lifetime value.

Employer Branding

Activate your company culture. Engage employees playfully for onboarding, training, or team building.

The power of branded games

  • Deep engagement & dwell time: Consumers spend significantly more time with your brand.

  • Valuable first-party data: Gain sharp insights from every interaction.

  • Direct conversion: Smart game mechanics prompt action.

  • Strong differentiation: Stand out with innovative interaction.

Cases

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