To overview
The challenge
How do you spark pride, curiosity and movement inside a company as big as Bosch?
Together with Bosch we spoke to nearly 50 employees across six Dutch divisions to capture their stories. From iPhone gyroscopes to flood defense engines. From day-one interns to cross-division careers. The goal: to reveal just how much is happening behind the scenes, and to show how diverse a career at Bosch can be.
The concept
Discover beyond your workplace. Explore#LikeABosch.
The creative idea is built around discovery. In hero videos, social snippets, DOOH and content for LinkedIn, TikTok and Google, employees take the lead. They literally and figuratively look beyond their workplace. Sometimes small and personal. Sometimes big and spectacular. Always surprising. Always inspiring.
By combining and distributing these stories in a smart way, Bosch is positioned not as a job, but as a playground of technology, innovation and opportunity.
The result
Discover beyond your workplace. gave Bosch a fresh and recognizable employer brand identity.
- Authentic employee stories that spark pride and attract new talent
- Wide reach across social, DOOH and job platforms like LinkedIn, TikTok and Indeed
- Flexible formats supporting both awareness and recruitment goals
- The first step in a multi-year employer branding strategy in the Netherlands
With this concept Bosch proves that employer branding is more than communication. It is an experience that shows what is truly possible beyond your workplace.
