Coca-Cola

Interactive campaigns and activations

To oveview
Coca-Cola - Interactive campaigns and activations

De challenge

The Coca-Cola Company produces several types of beverages. These include Coca-Cola, Sprite and Fuze tea. In line with the new global Coca-Cola strategy 'Taste the feeling', Coca-Cola enters into partnerships with dozens of event organizations. The development of a creative, innovative and stand-alone brand activation is always the focal point.

For several years now, LiveWall has developed interactive brand activations for Coca-Cola Netherlands. These can be found at various large festivals.The activations vary from a personal aftermovie maker, a branded karaoke system and a recycling machine to a personal Christmas message on the Coca-Cola Christmas truck.

Scan, pose & print

LiveWall, in collaboration with Chase, developed several life-size interactive Coca-Cola bottles that were distributed throughout the festival grounds. These bottles combined several brand activations into one installation: registration, sampling, photos, videos and data capture.

Flow 

LiveWall provides tens of thousands of personal branded RFID wrist bands that are distributed to Coca-Cola ambassadors at the festival. They can then activate the Coca-Cola bottles on location by the following steps:

1. Buy a bottle of Coca-Cola - Visitors receive an RFID band with the purchase of a Coca-Cola. 

2. Scan your band - Participants scan their band at the life-size Coca-Cola bottles (with integrated tablet and reader).

3. Register yourself - Fans registered directly via social login or email.After registration, activation followed:

4. Pose & picture - Immediately after registration, a unique photo and/or video of the participant and his or her friends is taken.

5. Coupons - The system inside the Coca-Cola bottle then prints out a coupon. As a reward for participating, all participants have a chance to win awesome prizes such as a helicopter ride, backstage access, a meet & greet and much more.

6. Personalized after video - Participants will receive a personalized after video of the festival the next day. Within this video all user-generated content is processed, where visitors are also thanked for participating. This video was developed specifically for Instagram. 

7. Coca-Cola ambassadors - As a result, tens of thousands of personal aftervideos have been shared on social media.

Recycling

Coca-Cola is fully committed to recycling. In the summer of 2019 and in collaboration with activation agency Chase and stage builder BM Projects, LiveWall developed a unique recycling tower.

Special effects

When the festival visitor throws waste through one of the holes, a custom-built sensor system will trigger various effects, like smoke, bubbles and audio. 

Software and technique

LiveWall provided all the software and technology. With sustainability in mind, this was a particularly innovative activation to create awareness among users.

Cases

Close
Your name
You need to fill in your name
Email
You need to enter a valid email address
Company
Message
You need to enter your message

Thank you for your messae 💪

Thank you for your message! We will answer your question shortly
LiveWall is je digitale bureau. Met een team van content ontwikkelaars, designers, app developers, webdevelopers en webdesigners maken we high end digitale producten.