Gamified learning: condiment rush

The insight

The key insight in this case is that you only remember things when you enjoy doing them and do them often. The effectiveness of knowledge transfer is exponentially enhanced when training is transformed into play ('practice into play'). Instead of passive learning modules, a 'bite-sized' game, inspired by addictive arcade experiences, creates a dynamic environment where employees return of their own accord. Competitive elements such as high scores and leaderboards stimulate extrinsic motivation, while monitoring personal progress provides a sense of mastery and intrinsic satisfaction. In this way, learning evolves from a mandatory task into an engaging challenge.

Concept & execution

The concept that emerged from this is 'Condiment Rush': an arcade-style management game, inspired by the dynamic and challenging gameplay of 'Overcooked'. In the game, employees take on the role of a crew member and must deliver the correct orders and sauces to customers as quickly and accurately as possible, including managing inventory. This concept translates daily work activities into an engaging and replayable challenge.

livewall was responsible for the entire realization, from concept development to launch, with a focus on a seamless user experience:

• Concept & design: development of a full UX/UI, completely aligned with McDonald's employer branding. The design is mobile-first and fully responsive.

• Development: realization of the core game mechanics, including an intuitive joystick control system, customer order detection, delivery mechanisms, and a scoring system based on speed and accuracy.

• Integration: seamless integration within the existing digital ecosystem 'McDonald's Connect', ensuring low-threshold access for all employees.

• Strategy: the rollout of an 'always-on' engagement strategy to encourage weekly participation, resulting in a successful launch peak and sustained engagement.

Results

By gamifying training with 'Condiment Rush', McDonald's UK possesses an effective tool to optimize operational performance. The game makes a direct and measurable contribution to business objectives in four core areas:

• Improved knowledge retention: through interactive repetition, correct procedures and product knowledge are durably embedded with employees.

• Positive learning culture: the game creates an energetic and enjoyable learning environment, which directly contributes to higher employee satisfaction.

• Stimulated engagement: leaderboards and personal high scores motivate constructive competition and encourage continuous participation to improve one's own performance.

• Measurable performance improvement: the cycle of learning, repetition, and positive reinforcement translates directly into more efficient work processes and an improved customer experience.