To overview
The challenge
Opsin Optics is the brand new challenger in de Belgium Optical retail industry. Opsin Optics, founded in 2024 with 10 locations in Belgium, is the brand new challenger in the optical retail sector. LiveWall and United Playgrounds were selected as the agency to help Opsin Optics open their doors within a four-week timeframe.
United Playgrounds is a collection of companies including LiveWall, Verve, 100%, De Nieuwe Zaak, Mach8, Wave, Fitzroy and Globrands. For this case, we have been working together with the other agencies to create a 360 degrees brand launch.
Our work included developing a cohesive visual identity and crafting a strategic positioning proposal. Additionally, we've set up and optimized social media channels, designed and launched a leadgen- and SEO optimised website, produced engaging in-store display content, created branded products such as sprays and bags, conducted professional photography sessions, and implemented advanced marketing automation. We also created a full funnel digital strategy and launched DOOH, display, social and SEO campaigns. This comprehensive approach ensured that Opsin Optics had a solid foundation for their grand opening, setting the stage for their growth and success in the competitive market.
The deliverables
Here's what United Playgrounds accomplished for Opsin Optics in a tight timeline:
- Visual Identity:
Created a cohesive and compelling visual identity to define the brand's aesthetic. This included deliverables such as logo design, photography, styleguide, brand narrative and much more. - Social Channels:
Set up social media channels, create social content and community management. - Website:
Designed and launched a user-friendly and engaging website that includes campaign pages, an appointment module and lead-generation campaigns. - In-store Display Content:
Produced captivating in-store display content to enhance the shopping experience and to promote campaigns. - Branded Product Assets:
Created branded product assets to align with the new visual identity. - Photography:
Conducted professional photography sessions to showcase the products and stores. - Marketing Automation and Direct Marketing:
Setting up Deployteq, developing email templates, and creating automated sales campaigns, newsletters, and integrations with the Ocuco POS system to ensure an optimized customer journey. - Full Funnel Marketing:
Designing, implementing, testing, and optimizing a full-funnel digital marketing strategy to target and convert both out-market and in-market consumers into store visitors. This included experimenting with various programmatic advertising strategies, such as Digital Out-of-Home (DOOH), but also using SEA and social media, to identify the most effective advertising approach.
Results
Opsin Optics has expressed great satisfaction with United Playgrounds' swift and centralized approach, highlighting the group's collaboration efficiency and effectiveness in delivering results.
Are you ready to take your brand to the next level? Contact us today to learn how we can help you achieve a seamless and impactful brand launch, just like we did for Opsin Optics. Let's create something amazing together!
