To overview
The challenge
How do you launch a new collection built around rest, relaxation and self-care in a way people can truly experience? For the launch of the Dream Collection, Rituals wanted an activation that didn’t just communicate the products, but let people feel the story behind them.
The concept
We created Journey of Your Dreams. An interactive game where players guide a flower drifting through a dreamlike sky. Floating above the clouds, surrounded by calm music and visuals, they gradually discover the products from the Dream Collection — seamlessly integrated into the gameplay.
The game blends gamification and digital storytelling. Simple to play, visually immersive and fully aligned with the look and feel of Rituals. A playful yet effective way to explore the collection and connect with the brand on a deeper level.
The result
The launch of the Dream Collection gained a digital layer that turned discovery into experience.
- Live in 11 international markets
- Thousands of players explored the collection through the game
- Higher engagement and longer interactions with the products
- The Dream Collection was not just launched — it was experienced
With Journey of Your Dreams, Rituals showed how digital innovation and brand experience come together in a next level product launch.
