To overview
The challenge
Svenska Postkodlotteriet, a leading charity lottery in Sweden, partnered with LiveWall to create an interactive experience that increases participant engagement, collects relevant customer data and creates a more customer centric experience. This project aimed to elevate the value perception of participants while providing tailored experiences that resonate with their individual journeys.
Beyond offering thrilling lottery opportunities, the Svenska Postkodlotteriet is deeply committed to charitable giving, supporting 61 affiliated charities. With a well-established customer base, aiming to keep participants engaged through personalized and meaningful interactions.
The primary objectives included:
- Elevating value perception:
Ensuring participants see the lottery as more than just a regular lottery, with strong ties to philanthropy. - Tailoring experiences:
Providing differentiated flows: with focus on prizes and charities - Data collection for personalization:
Gathering insights to enhance future campaigns and participant segmentation.
The concept
LiveWall developed an interactive, customer-specific experience for 2024 that celebrated the journey of each participant while looking ahead to 2025. The core concept included:
Segmented storylines: with a focus on prizes and charities.
Dynamic Interaction: Participants received a tailored flow based on their segment, ensuring relevancy and engagement.
Integrated Data Collection: Subtle prompts within the experience encouraged users to share insights, enabling better segmentation and more targeted future campaigns.
Implementation
The project unfolded in several key phases:
- Strategy development: Collaborative workshops with Svenska Postkodlotteriet to identify key audience segments and messaging priorities.
- Creative design: Developing visually appealing and intuitive storylines that reflected the lottery’s brand values.
- Technical execution: Building the interactive platform with adaptable flows for winners and non-winners, integrating data collection mechanisms seamlessly.
- User testing and launch: Ensuring the experience resonated with real participants before full deployment.
Conclusion
By creating a personalized and emotionally resonant experience, LiveWall helped Svenska Postkodlotteriet enhance participant loyalty and strengthen the perception of the lottery as a driver of both fun and philanthropy. This project exemplifies the power of tailored messaging in retaining a well-established customer base and preparing for future growth.
Looking to build meaningful engagement with your audience through innovative, interactive campaigns? Contact us today to transform your ideas into impactful experiences.
