To overview
The challenge
Svenska Postkodlotteriet, Sweden’s leading charity lottery, wanted to do more than run draws. Their goal: deliver a compelling experience to participants that clearly illustrates the impact of their involvement with 61 affiliated charities — while also deepening engagement, building loyalty and gathering richer customer-data for smarter marketing.
With a broad and established base of players, the challenge was to maintain excitement and relevance in a mature audience, and shift perceptions away from “just another lottery” toward “purpose-driven participation”.
The concept
LiveWall developed an interactive, customer-specific experience for 2024 that celebrated the journey of each participant while looking ahead to 2025. The core concept included:
Segmented storylines: with a focus on prizes and charities.
Dynamic Interaction: Participants received a tailored flow based on their segment, ensuring relevancy and engagement.
Integrated Data Collection: Subtle prompts within the experience encouraged users to share insights, enabling better segmentation and more targeted future campaigns.
Implementation
The project unfolded in several key phases:
- Strategy development: Collaborative workshops with Svenska Postkodlotteriet to identify key audience segments and messaging priorities.
- Creative design: Developing visually appealing and intuitive storylines that reflected the lottery’s brand values.
- Technical execution: Building the interactive platform with adaptable flows for winners and non-winners, integrating data collection mechanisms seamlessly.
- User testing and launch: Ensuring the experience resonated with real participants before full deployment.
Conclusion
By creating a personalized and emotionally resonant experience, LiveWall helped Svenska Postkodlotteriet enhance participant loyalty and strengthen the perception of the lottery as a driver of both fun and philanthropy. This project exemplifies the power of tailored messaging in retaining a well-established customer base and preparing for future growth.
Looking to build meaningful engagement with your audience through innovative, interactive campaigns? Contact us today to transform your ideas into impactful experiences.
