To overview
The challenge
Wehkamp, a dutch leading online retail organisation, wanted to inspire its customers during the holiday build-up while rewarding loyal behavior. The question: how do you create a campaign that drives daily interaction, fits the brand’s tone, and truly adds value to the shopping experience?
In a season where consumers are flooded with festive content and promotions, it was key to stand out with a campaign that’s not only playful but actually helpful something people would want to come back to every day.
The concept
livewall developed the Wannagive Days: a smart loyalty campaign that invited customers to collect digital cards for 22 days straight. Each day unlocked a new card containing a discount, gift idea, or a chance to win a prize. The more consistent the participation, the better the rewards.
It worked like a digital advent calendar, but with real shopping incentives. After five active days, users unlocked bonus rewards, increasing the likelihood of repeat visits and boosting customer engagement.
What made this retail activation stand out:
- Daily gamified engagement that’s easy to join and fun to repeat.
- Cross-device experience, fully responsive and mobile-first, with smart reminder mechanics via email and social.
- Progressive value, rewarding customers who return consistently. Ideal for driving long-term loyalty.
- Direct relevance through practical offers, festive tips, and exciting prizes (like €450 shopping credit).
The results
The Wannagive Days weren’t just a seasonal gimmick. They became a real experience that lived with the audience throughout December. Users returned daily, engagement soared, and brand affinity grew stronger. The campaign contributed to a noticeable uplift in customer lifetime value and helped position Wehkamp as a thoughtful, festive shopping partner.
The strength of the activation was in its simplicity, layered with clever incentives and a delightful UX. Exactly what you want from a holiday loyalty campaign that delivers both conversion and brand love.
Looking for a smart way to boost customer loyalty?
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