Story-Driven Pre-Boarding: Crafting Fans from the Start

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Story-Driven Pre-Boarding: Crafting Fans from the Start

The growing importance of employer branding and employee retention in today's competitive job market cannot be overstated. Attracting top talent is only half the battle; the other half is keeping them. This is where the power of an effective pre-boarding process comes into play.

Based on our experience in enhancing employee engagement, we've seen firsthand how a well-crafted pre-boarding strategy can make a significant difference. It's not just about introducing new hires to the job; it's about immersing them in the company culture and story from the very beginning. Let's explore how a strong pre-boarding process can be a game-changer, transforming new hires into committed team members and brand advocates from their very first interaction.

Traditionally, pre-boarding was often an overlooked aspect of the hiring process, treated as a mere formality rather than a strategic opportunity. This approach typically involved basic administrative tasks such as filling out paperwork, setting up email accounts, and maybe a brief tour of the office. Unfortunately, this lack of engagement missed a crucial opportunity to build a strong foundation for long-term employee satisfaction and loyalty. 

Making Pre-boarding Fun and Engaging

Transform pre-boarding into a fun and interactive journey with a digital-first approach. Guiding new hires through a series of engaging steps, such as the following few:

  1. Digital Buddy System: Introduce a digital buddy for each new hire. This virtual guide, an interactive and user-friendly digital assistant, leads the newcomer through the entire pre-boarding journey. This approach not only provides instant, accessible guidance but also creates a unique welcome experience. The digital buddy highlights company culture, making the transition smoother and more engaging for new employees.

  2. Interactive Quizzes: Incorporate fun and interesting quiz questions about the company. For example, asking 'How many toothbrushes do we sell each year?' can be an entertaining way for new hires to learn about the company's products, history, and achievements. These quizzes not only educate but also add an element of playfulness to the learning process.

  3. Reward-Based Engagement: Enhance the pre-boarding experience by integrating small, enjoyable rewards or coupons. These tokens of appreciation can be unlocked as new hires complete various steps of the pre-boarding process. Whether it's a discount at a favourite coffee shop, a voucher for company merchandise, or an extra hour of personal time off, these rewards add an element of excitement and recognition. This not only motivates new employees to engage with the pre-boarding content but also leaves a lasting positive impression

  4. Streamlined Information Registration: Simplify the pre-boarding process with an automated system for new hires to register their key information, such as name, address, and bank details. This user-friendly, digital interface allows employees to quickly and securely input their essential data, reducing paperwork and manual errors. By making this step effortless and efficient, new hires can focus more on the exciting aspects of joining the team, ensuring a smooth and hassle-free start to their journey with the company.

It’s all about the experience

The transformation of the pre-boarding process from a mundane administrative task to a dynamic, engaging journey marks a significant shift in how companies approach new hires. By adopting a digital-first strategy that includes a virtual buddy system, interactive quizzes, reward-based engagement, and streamlined information registration, organisations can effectively turn the pre-boarding phase into an exciting and memorable experience. 

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