For several years, LiveWall has been developing interactive brand activations for Coca-Cola Netherlands in collaboration with Amsterdam-based brand activation agency Chase. In the summer of 2019, Coca-Cola can be found at various large festivals with an interactive recycling machine.
This summer Coca-Cola is fully committed to recycling. In collaboration with brand activation agency Chase and stage builder BM Projects, LiveWall is developing a unique recycling tower.
When the festival visitor throws his or her waste (empty cans or bottles) through one of the holes in the tower, a custom-build sensor system triggers various effects. Such as a smoke machine, bubble blower and cool audio and light effects.
Software and technology
LiveWall provides all software and technology for this. Looking at sustainability, this is a particularly innovative activation to make users aware of the waste they produce.