Easter is a time of joy and traditions, and Rituals wanted to seamlessly blend their brand's ethos with the festivities of this occasion. The challenge was to translate the spirit of Easter and Rituals' special gift sets into an interactive gaming experience, one that pays homage to the time-honored tradition of Easter egg hunting while promoting their product lines: Sakura, Mehr, and Sport.
Teaming up with LiveWall, Rituals crafted "The Quest of the Easter Eggs". In this game, players embark on a journey through three distinct interactive worlds, each representing a product line. The mission? Find all the products concealed in the respective gift set, and of course, the grand Easter egg. Once players uncover all four hidden items in one world, they can venture into the other two realms. And the sweetest reward awaits at the end: after finding all the items across all worlds, players can sign up for the newsletter and stand a chance to win one of the special gift sets.
Understanding the importance of storytelling, Rituals and LiveWall ensured that as players enter each world, they are greeted with a brief narrative, immediately immersing them into the game's ambiance. The worlds are designed to be thoroughly interactive, encouraging players to explore beyond just the products. From birds taking flight from trees to Rituals flags curling upwards and bamboos that can be tapped in half, every element beckons players to engage and discover.
Though the game is still live and final metrics are yet to be shared, the initial signs are promising with an impressive engagement time averaging at 6 minutes and 42 seconds. Rituals, with this game, aims for a three-fold outcome: re-engaging their loyal customer base, gathering high-quality leads, and enhancing the customer lifetime value.
As Toby, the project manager at LiveWall, aptly described, “Storytelling is paramount for Rituals, and we've incorporated that essence into the game worlds.” The Quest of the Easter Eggs isn't just a game; it's an interactive narrative that binds the tradition of Easter with the luxury of Rituals. By merging cherished traditions with the allure of modern gaming, Rituals has crafted a unique experience that not only promotes their products but also fosters a deeper bond with their customer base. As Easter rolls around, this game stands as a testament to the brand's innovative spirit and commitment to its customers.