To overview
The challenge
Celebrating your 104th birthday is not something you do every day. That's why KLM, the world's oldest airline, joined forces with LiveWall. Because how can you celebrate your birthday and strengthen the bond with your loyal customers at the same time? To find the answer to that question, LiveWall developed the AirFiesta game for KLM. Curious about what it looks like? Keep reading!
Objectives
AirFiesta is a custom-made game aimed at strengthening the bond with KLM's existing customers. Additionally, KLM had a desire to reach new customers. To achieve this, we focused on the following goals:
- Unique page visits:
This means attracting as many visitors as possible to the KLM website. Because more visitors mean more attention and bring new faces to the KLM web page. - Time spent on the page:
The goal was also to keep those visitors on the KLM website for as long as possible. That's why we worked on creating a digital experience.
The game
To achieve these goals, LiveWall developed 'KLM AirFiesta.' A game with four levels in which players become the pilot and ensure that planes land safely on the runway. Within the time players are given, precisely 104 seconds, they also collect various party items: a hat, cake, a Delft blue house (which KLM releases every year), and an exclusive invitation.
Successfully complete all levels, and you will receive a KLM coupon with a discount code for your next trip.To promote AirFiesta to customers, we created two videos to promote the game. KLM posted these on their social media to share the birthday joy with everyone. And it had a significant impact.
Results
Because of the promotional videos on KLM's social media, AirFiesta received the attention it deserved. The game received a remarkable 341,000 page views in the first week after its launch. With the game, KLM celebrated its birthday together with its customers and created a positive brand experience. On to KLM's next party. 🚀
