Sony Music

Gers Pardoel Online single release party

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De challenge

Dutch artist Gers Pardoel launched one of latest hits in 2015. In cooperation with Sony Music, LiveWall developed a campaign platform in which the online single release party was hosted. 

Gers Pardoel's fans were able to preregister via the website. Visitors were able to view the livestream once they connected to Spotify and were following Gers Pardoel. Questions for the online crowd were published realtime within the website, resulting in a fun combination between the online crowd and the offline realease of the new single 'Zonder jou'. In addition to the realtime questions, LiveWall Group collected all social media posts related to the event and integrated these into the website.

Spotify banners
LiveWall also developed four Spotify Homepage Takeover designs. These banners were used during different time periods before the launch to inform the entire fanbase of Gers Pardoel. 




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